How to write better content for Social Media

When you post something on Twitter, Facebook, or Instagram, you want many people to click and read it. Right?

You’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it. But if you post without a social media strategy, which outlines how each platform will help you accomplish your business goals, many of your efforts will be wasted.

As you know, each social media platform has its own tips, tricks, algorithms, and best practices. Content that performs well on Facebook isn’t likely to see that same success on Twitter or Instagram if posts are simply copied and pasted uniformly across every channel.

In this post, I’ll share seven social media content writing tips for creating posts that get the attention of your target audience, and inspire engagement.


Facebook campaigns are most effective when you vary your types of posts, so mix it up with photos, infographics, text, gifs, memes, blog posts, links, et cetera.

So, if you think you need more influential image or description for your Facebook post, choose them but make sure they play one of the following roles:

  • They stir some emotions
  • They catch attention
  • They entertain people
  • They send some powerful message

Posting on Twitter requires smart, concise word choices to convey your message within a limited space. It can take a little extra practice, but once you get the hang of it, your tweets will take off.

Front-load your tweet. Most people on Twitter are skimming through a massive amount of content. Put the most important information at the beginning of your tweet to catch their attention.

The ideal length for a tweet is 240+ characters. Twitter increased its character limit from 140 to 280 in 2017, and users seem to appreciate the extra room to express themselves. If you need more than 280 characters, create a thread or add a link to a blog post.


Instagram is all about visual content, but that doesn’t mean you can skate by with insufficient captions. If you want your audience to interact with your content, your words do matter.

Use emojis. For real, though, emojis have proven to be incredibly effective on Instagram.

Use relevant hashtags. You’re allowed up to 30 hashtags, but don’t just pick the ones that are currently trending. Instead, try to vary your hashtag use. Select a few broad, popular ones but also mix in some niche-specific hashtags, plus one or two branded ones.

Considering all of the facts, keep your content and social posts effective and ensure they’re easy for your audience to consume. And look to add images, videos and CTAs to increase your content’s effectiveness.